Mariya Nurislamova is best generally known as the co-founder and CEO of Scentbird, the favored membership company billed because the “Netflix of perfume.” Over the years she has also released Deck of Scarlet, a immediate-to-client magnificence model, and Drift, a scent-targeted vehicle accent line.
Even so, by night she transforms right into a spiritual teacher, intuitive, channel, artist, and author—roles reflected in her prolific YouTube channel “This really is Mariya,” that has amassed above 102,000 subscribers and functions more than 1,two hundred videos. Her spiritual messages blend guided meditations, Electrical power channeling, and cosmic philosophy, attracting a big and engaged viewers.
Digital Presence & Written content
On YouTube, Mariya’s output spans:
Meditations & channeling sessions: Focused on chakras, Electricity portals, therapeutic, and quantum manifestation.
Intuitive Q&A videos: Open, personalized interactions where she addresses viewers’ deepest queries.
Small-form clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her estimated ~300,000 followers across platforms.
Her cross-platform access would make her a noteworthy voice in the trendy spirituality arena.
Entrepreneurial Journey
Though her spiritual identity thrives on the internet, her founder persona is rooted in tangible business enterprise achievements:
Scentbird (2014–existing): A membership product providing more than 800 fragrance alternatives to ~seven-hundred,000 subscribers within the U.S. and Canada, backed by YC and increasing more than $25 million in enterprise funding.
Deck of Scarlet: A natural beauty subscription palette launched in 2018–19, collaborating with prime influencers to offer curated makeup kits beneath $30 every single two months.
Drift: A seamless nod to her scent-obsessed branding, providing fragrance alternatives to motor vehicles.
Her entrepreneurial increase has long been widely covered by company shops including Inc. and Make-up.com, highlighting her rags-to-riches immigrant Tale and early passion for fragrances.
The Awakening: Spiritual Change in 2018
In 2018, Mariya seasoned what she describes being a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Before long immediately after, she introduced her spirituality-focused material throughout YouTube, Instagram, and TikTok.
Considering the fact that then, her material has delved into:
Living in “the Matrix”, a simulated reality framework.
Healing via Power, together with promises like self-therapeutic cancer or AIDS and processing miscarriage like a karmic alternative.
Interstellar beings and ancestral karmic trauma—such as associations of black hair or crooked tooth with further spiritual that means.
These significant-assertion beliefs ultimately collided with her public profile.
Controversies & Public Backlash
By mid-2024, Mariya’s spiritual content material began to conflict together with her company image. The Business enterprise of Style noted on subscribers, influencers, and in many cases inner mirrored brand names increasing alarms right after discovering statements about Hitler like a Instructor of “3D Earth warfare,” denials of sickness, and crystal divination—all under Mariya’s actual name.
Notable critics:
YouTuber Keya’s Globe and Zachary Michael stated they’d no longer collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have openly known as out her pseudoscientific claims and questioned the standard of Scentbird’s company.
Regardless of the backlash, Mariya insists she keeps her identities distinct and stands by her spiritual mission, unbowed by pressure to get rid of articles .
Strengths & Strategic Merits
one. Authentic Twin Persona
Mariya’s combination of tech entrepreneurship and spiritual teaching is unheard of between her peers. It offers:
An genuine personal model that resonates with buyers in search of further connections.
Diversified income streams throughout retreat activities ($one,111 to $125,000) and private channeling periods.
two. Scale & Impact
Enterprise advancement: Scentbird reports 45–50% YoY progress given that 2022, profitability considering the fact that 2019, with once-a-year revenues surpassing $a hundred million.
Cultural visibility: Her spiritual channel garners hundreds of 1000s of views for each movie, generating viral cultural presence.
3. Faithful Neighborhood
Over one,two hundred movies and consistent uploads have designed a cult-like subsequent of seekers open up to her Strength-primarily based and mystical choices.
Rising Threats & Identification Challenges
Model Track record Possibility
Investors, personnel, and consumers may perhaps look at Mariya’s metaphysical promises as off-putting, probably eroding model have confidence in.
Written content Moderation & Liability
Bold claims in well being and spirituality could invite social-platform warnings, regulatory scrutiny, or debates more than ethical responsibility in impact.
Stakeholder Confusion
Inspite of her assurances, buyers continue being mostly unaware of her spiritual identification. Any perceived misalignment could strain stakeholder self-assurance.
Route Forward: Navigating Dual Tracks
Clearer Boundaries
Mariya might compartmentalize her spiritual and business worlds extra proficiently—keeping spiritual material on different platforms or underneath a pseudonym.
Embracing Convergence
Alternatively, she could lean to the fusion—integrating wellness components into her models (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her far more ethereal content material with evidenced-dependent guidance, she could expand her base even though reducing alienation.
Last Thoughts
Mariya Nurislamova stands at a exceptional intersection—in which enterprise‑quality entrepreneurship fulfills spiritual authority. She has crafted a scalable, successful company empire, even though capturing the imaginations of electronic-age spiritual seekers.
But this pretty duality is her finest asset and biggest challenge. The mystic and the CEO co-exist in one human being, making friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will outline her upcoming legacy.
Will Scentbird remain a fragrance staple with neutral mariya nurislamova scentbird branding?
Will her spiritual mission evolve right into a mainstream wellness motion?
Can these paths co-exist, or will a person eclipse the other?
This resonates as a cautionary tale in our age of founder transparency: When beliefs are public, ambition and authenticity walk a good line.
In short, Mariya Nurislamova is not any ordinary CEO. She's a visionary entrepreneur, a channel for spiritual messages, plus a cultural figure navigating the messy overlap of business enterprise and perception. Her following moves may possibly chart new territory—not just in fragrance, but in how business enterprise leaders form their identities within the electronic spiritual age.